18 Jan 6 Most Important Website Qualities – Does Your Site Have Them All? Part 1 of 2
- There are a lot of web designers and developers out there, but many do not understand the full scope what a website needs to accomplish
- But there are also a lot of individuals and firms out there that think they create “great websites” when in reality they know how to implement one or 2 of these essential components very well, but are not skilled in the others.
- There are 5 key things that you should try to determine that your website team that you are hiring has some experience in.
- It’s a shame that so many web developers and designers either do not have the experience, capability, or knowledge that the creation of a website is not a linear process anymore.
- There are 5 basic items that you need to ensure the web developer/designer who is creating your website focuses on.
But there are also a lot of individuals and firms out there that think they create “great websites” when in reality they know how to implement one or 2 of these essential comonent very well, but are not skilled int eh others.
There are 6 key qualities that you should try to determine that your website team that you are hiring hase some experience in.
It’s a shame that so many web developers and designers either do not have the experience, capability, r knowledge that the creation of a website is not a linear process anymore.
(1) The designer
When it comes to creating a website, there is nothing worse than a website creator that does shoddy work. There are four things that you can do to ensure that the company creating your website focuses on the right things to build the website and draw in the targeted audience you are seeking. Read on below for the top four things you need to make sure your website creator focuses on when designing your website.
There are 5 basic item that you need to ensure the web developer/designer who is creating your website focuses on.
6th Place: Aesthetics / Graphical Appeal
Many people will be turned off if they arrive at your website only to find that it doesn’t look like a modern artist painted the screen in front of them. These are the potential customers who are going to lose interest in your company pretty quickly if you don’t ensure your website creators can produce an aesthetically pleasing design. Graphical appeal keeps people happy and interested, and it can keep your brand credible. Therefore, I recommend to always stress the importance of a clean, modern site with appropriate graphics that impress the visitor.
Keep in mind however that how good your website looks is relative to your brand positioning and industry. For example, it is not as important for a website selling plumbing services to be as pretty as a high-end luxury car service website.
“So having a website that looks good only is 6th on the list? What else is there?” I know some people are asking this question right now, but stay with me. People often think that having the most pretty website on the internet is the most important thing, but it certainly isn’t.
5th Place: Brand Exposure
Too many small businesses care only about marketing initiatives that directly lead to a tracked sale. While the majority of your marketing budget should likely be invested in this, marketing activities that simply showcase your brand need an investment too. I will soon write an in-depth article on why this is, but for now I ask you to take my word that it is extremely important to use some effort to start building a proper, professional brand early in your business’ life, and your website is a great channel to start with.
Your “Brand” isn’t just your logo. It’s almost everything visual or memorable about how you want your company defined. This includes your colours, fonts, design styles, mottoes, content tone, and content personality. You should be showcasing these items consistently across any media you use. This shows professionalism and makes your business memorable so that if your website viewers see your business advertised somewhere else, they may be more intrigued to look into your company further.
Be sure to provide your website creators all the fonts, colours, styles and tones of your existing company ads, or provide them examples of completed ads/media pieces that you have used in the past so that they can implement your brand consistently on your website.
4th Place: Optimized for Search Engines
Some of this is techncial, and your website creator will have to know how to . SOme if not. Ranking high on serch engines is about new, fresh, relevant content creation, whic is wqhy we are seeing more and more blogs on websites everywhere. You shoudl ask your how this can be handled. – will you be able to post content yourself? A third party writer can do it for you, or trhe web siec reator could perform content creation sercies for you . Discuss this with them.
Blog – articles – proper keyword density – titles – meta tags
Later this month I’ll let you know the top 3 qualities. Stay tuned.