Google’s new Local Services Ads (LSAs) are changing the game for businesses looking to connect with local customers. These ads appear at the very top of search results, giving businesses prime visibility when people search for services they need right away — like plumbers, electricians, or cleaners.
What makes LSAs stand out?
Local Service Ads prioritize trusted businesses by featuring the Google Guaranteed or Google Screened badge, which helps build confidence with potential customers. Plus, LSAs operate do not operate on the traditional pay-per-click model— they operate on a pay-per-lead model, meaning you only pay when a customer actually contacts you directly through the ad — no wasted budget on unqualified clicks.
For businesses that rely on local clientele, LSAs are a powerful tool to capture attention and drive leads. But setting them up properly — from verifying your business to ensuring your ad appears in relevant searches — can be tricky.
LSA’s are still new but are already acting as a game-changer for businesses who offer in-person services locally. If you are a small service-based industry, connect with your digital marketing agency to see if they are offering Google’s Local Service Ads yet, as they could be the missing piece of your online marketing mix.
