Boost Your SEO by Answering What People Are Already Asking

28 May Boost Your SEO by Answering What People Are Already Asking

Search engine optimization (SEO) is a powerful tool for helping your website get discovered by the right people. When done right, SEO can bring more traffic to your site, increase brand awareness, and even generate more leads and sales.

Whether you’re a small business owner or part of a growing company, showing up in search results matters. That’s where SEO comes in—it’s the process of making changes to your website so that it ranks higher in search engines like Google. The higher you rank, the more likely people are to click on your site.

But how do you know what content to include on your website to improve your SEO? One simple and effective strategy is to check what’s showing up under the “People also ask” dropdown in Google Search.

What Is the “People Also Ask” Box?

When you search for something on Google, you might notice a section labeled “People also ask.” This box includes related questions that other users have searched for in connection to your original query. It expands when clicked, showing short, direct answers pulled from websites Google sees as helpful and relevant.

These questions constantly change based on search trends, which means they reflect what people are currently curious about. Google is essentially giving you a window into the minds of your potential customers.

Why This Matters for SEO

The “People also ask” section can guide your content strategy. If Google shows that people are asking certain questions, it’s because those questions are being searched frequently. By providing direct answers to those questions on your website—whether in blog posts, FAQs, or service pages—you’re aligning your content with what real users want to know.

Here’s why that’s helpful:

Better visibility: Your website could show up as a featured snippet in the “People also ask” section, even if you’re not ranked #1 overall.

More keyword opportunities: These questions can give you ideas for long-tail keywords to target in your content.

Improved user experience: You’re giving your visitors exactly what they’re looking for, which keeps them on your site longer.

Higher chances of ranking: Answering commonly asked questions can help Google see your site as an authoritative, helpful resource.

How to Use This Tip

Search your target keywords on Google
Start by typing in a keyword or phrase that’s important for your business—for example, “social media marketing for small business” or “best website design practices.”

Review the ‘People also ask’ section
Look at the dropdown questions and see what stands out. What are people asking? What questions could your business confidently answer?

Create content that answers those questions
Use these real-world questions to guide your blog posts, service page updates, or FAQ sections. Keep the answers clear, concise, and helpful. You can always expand with more details later in the article.

Update your content regularly
Because the “People also ask” box changes over time, revisit it periodically to stay ahead of the curve and keep your website relevant.

Final Thoughts

Google is constantly showing you what people are searching for. By tapping into the “People also ask” section, you’re not guessing what content your audience wants—you’re working with real data.

For businesses trying to get noticed online, this is one of the easiest ways to build SEO-friendly content that makes an impact. At Sryde Digital Marketing, we help businesses use smart, up-to-date strategies like this to improve their visibility and connect with their ideal customers.

Need help identifying what your audience is searching for? Get in touch with our team and let’s build an SEO strategy that works for your business.